Tuesday, April 2, 2013

The Refinishing Touch

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In February I was contacted by The Refinishing Touch, a company based in Georgia that takes the existing furniture in hotels and universities across the country and updates them. They break down, resurface, repaint and otherwise repurpose old furniture. The result is a much more modern look, for a fraction of the cost and without the waste generated from disposing of old. As owner Mario Insenga put it, you're saving two types of green. Something that's both saving money and environmentally conscious sounds like a pretty good deal.


It's not always clear to people what "refinishing" entails, so TRT asked me to shoot a few before and after shots of the work they do, as well as produce a video. The challenge with the video was to give a sense of how a room is completed. This was accomplished by shooting several rooms in different states and cutting them together. Multiple timelapses were also shot to help condense what takes hours into just a couple minutes.

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